IQ Runway

Audiovisual production for IQ Collection’s first runway show, held at Palacio de Liria in Madrid to celebrate the brand’s fifth anniversary. FRAMAE assembled a dedicated team of videographers, photographers and editors to capture the event in its entirety, from backstage preparations and guest arrivals to the atmosphere of the venue and the full runway show. Working closely with the IQ Collection team, we approached the production through an editorial lens, creating a cohesive visual narrative across both photography and film. The historic setting of Palacio de Liria became an integral part of the imagery, connecting the collection with its surroundings. Inspired by the world of Goya’s Madrid, IQ RUNWAY was captured through a contemporary perspective while remaining true to IQ Collection’s distinctive aesthetic and visual identity.

Client

IQ Collection

Location

Madrid

Year

2025

Role

Video, Creative Direction