This series of photographs is inspired by one of the most renowned Loewe fragrance’s campaigns (2016), which included work of photographer and botanist Karl Blossfeldt


The main idea of this project is to show the relationship between flowers and fashion, focusing especially on shapes and textures.


The main values I intend to reflect through this series of photographs are minimalism and elegance, which are recurrent as brand associations in the case of Loewe. In addition, they act as a window to the designer's mind trying to interpret what his inspiration was, extolling the idea of fashion as art


November 2019


Personal Project


María Piqueras (model)

Rosalynn Silva (makeup & hair)


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©2020 by Paloma González.